The Challenge

At Neogen Corporation, social media animations were needed to support global marketing campaigns in a highly regulated industry. The content had to communicate complex scientific and regulatory concepts clearly, while maintaining brand consistency across channels and meeting tight campaign timelines.

The challenge was twofold: create engaging motion content for a broad audience that supported or communicated dense technical information, and deliver it quickly without sacrificing accuracy or accessibility. Each piece also needed to comply with web accessibility standards, ensuring inclusivity while operating within compressed production schedules and a multi-stakeholder approval process.

The Solution and Key Deliverables

Depending on the deliverable I led the creative direction and execution of social media animations using tools like Adobe After Effects, collaborating closely with subject matter experts to distill complex ideas into clear, visually compelling narratives.

To meet deadlines, I streamlined workflows and improved creative briefs, enabling faster alignment across a distributed team of designers, editors, and external vendors. I also introduced real-time collaboration practices across cross-functional teams, reducing bottlenecks and accelerating production timelines.

Accessibility was integrated into every stage of the process—ensuring proper contrast, legibility, pacing, and clarity in motion—so that each animation met modern digital standards without compromising creativity. The animations were designed to be modular and scalable, allowing for efficient adaptation across multiple campaigns and platforms.

Result

The final animations elevated the quality and effectiveness of Neogen’s social media presence, transforming complex scientific messaging into accessible, engaging content. Projects were delivered within tight timelines while maintaining compliance and brand integrity.

These efforts contributed to faster campaign execution, reduced rework, and improved cross-team efficiency—supporting broader organizational gains in speed, cost savings, and creative output quality across global marketing initiatives.